Maison Report — FY 2024 / 2025
Executive Overview
The state of the house at a glance — what is selling,
who is buying, and where the season has slipped.
The Headline Figures
House Performance
Across 1,936 styles in the active catalogue.
Total Revenue
€34.0M
€34,016,788 net
Avg Sell-Through
52.5%
across all styles
Fast Movers
952
styles selling clean
Dead-Stock Styles
757
stalled on the floor
Revenue at Risk
€6.9M
tied up in slow stock
Where The Money Sits
Revenue Composition
By product category and by collection family.
By Category
By Collection Family
Who Is Buying
Audience Split
Revenue share between men's and women's lines.
Men · 55.3%
€18.81M · 183,029 units · top: Sweatshirt
Women · 44.7%
€15.20M · 147,198 units · top: Sweatshirt
The Warning Sign
Season Comparison
FS24 closed strong. SS25 has not followed — the cliff is here.
FS24
Fall · Winter, settled season
€24.26M
−59.8%
Revenue
→
The Cliff
SS25
Spring · Summer, current season
€9.76M