Maison Report — Pricing Ledger
Pricing, Margin & Discount
What the markdowns cost, what the clearance recovers,
and which lever the buying floor should pull first.
Full Price Against Discounted
Revenue by Category
Each category at list price beside its discounted take. The figure above is the average markdown applied.
Two Roads Out Of Dead Stock
Recovery Scenarios
The measured push at 30% against the urgent clearance at 50% — and the margin each one burns.
30% Discount Path
Clear before season end
€8.07M
projected revenue recovered
€2.33
recovered for every €1 of margin given up
50% Discount Path
Urgent clearance
€2.73M
projected revenue recovered
€1.00
recovered for every €1 of margin given up
The 30% push recovers nearly three times the revenue of the 50% clearance while giving up a comparable amount of margin. At 50%, the house surrenders a euro of margin for every euro it claws back — a break-even trade reserved for the stock that simply must move.
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Discount Playbook
Pick an action to see the cohort it covers, the capital it frees, and the heaviest styles inside it.